4 Steps of the Buying Cycle
WHY MARKETING WITH INTENT WORKS
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate provident suntin.
Prior to awareness a customer may have a need, but they are not aware there is a solution.
Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a person shopping for a car will try to find out what different types of cars exist, and which one will best fit their needs.
At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
Finally, the customer makes their decision and moves forward with the transaction.